Endure CC will lead interested riders on guided laps of the Sea Otter demo course, giving participants the opportunity to test the Insta360 GO Ultra in a real riding environment. Riders will be able to mount the cameras, capture first-person POV footage while on course, and experience how the lightweight form factor allows for hands-free filming without disrupting the ride. This activation is designed to let cyclists experience the product in action while capturing authentic on-bike content.